Why is cultural awareness important in the tourism industry?

Cultural awareness communication and social skills are necessary not only to develop the ability and knowledge for the provision of appropriate and culturally sensitive services to international tourists but also to avoid and/or reduce tensions and build mutual understanding among international tourists and hosts with …

Why is cultural awareness important in tourism?

In a multicultural world, it’s important that all customers feel safe, welcome and respected with any service. … When you cater to all cultures you can expand your customer reach and allow for more customers, as well as prevent discrimination in the workplace.

Why is cultural awareness important in hospitality industry?

Cultural awareness is a basic knowledge that each individuality must has. In hotel industry, there are positive advantages that could be reached if a manager could appreciate a cultural, value, attitude differences of each person.

Why is cultural awareness important in business?

It’s important to be aware of cultural differences so you can avoid conflicts that are related to diversity. By ensuring that your employees know the importance of understanding cultural differences in the workplace, you can maximize your business’s potential by uniting everyone to focus on achieving your goals.

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What is the importance of cultural diversity in tourism and hospitality?

Understanding Workplace Diversity in Hospitality and Tourism

As such, workplace diversity not only facilitates easy understanding of different cultural, social and economic perspectives but also enhances the delivery of satisfactory services through communication and observation.

What is meant by cultural awareness?

Cultural Awareness: Recognition of the nuances of one’s own and other cultures. Cultural Competence: The ability of individuals to use academic, experiential, and interpersonal skills to increase their understanding and appreciation of cultural differences and similarities within, among, and between groups.

What are some examples of cultural awareness?


  • Get training for global citizenship. …
  • Bridge the culture gap with good communication skills. …
  • Practice good manners. …
  • Celebrate traditional holidays, festivals, and food. …
  • Observe and listen to foreign customers and colleagues.

Why is cross cultural communication very important in the tourism and hospitality industry?

This is important because it affects the company’s reputation. Understanding that behavior is not the only thing employees have to modify. They might have to set up new rules to be sure tourists won’t have issues while they’re enjoying a company’s hospitality.

Why is cultural understanding important in managing the business globally?

The influence of local culture is extensive. It impacts everything from how employees are managed to the pace at which business is conducted, how negotiations are handled, and how risk management is enforced. Thus, an in-depth understanding of local business practices is crucial to international business success.

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Why is cultural diversity important?

In addition, cultural diversity helps us recognize and respect “ways of being” that are not necessarily our own, so that as we interact with others we can build bridges to trust, respect, and understanding across cultures.

What is cultural diversity tourism industry?

Cultural diversity means that the differences between people in gender, traditions, language, etc. Nowadays, workforce in hospitality becomes diverse because employees come from many countries.

Why is it important to learn about different cultures as a tourism student?

Tourism also has become a means of promoting international cooperation, cultural relations and economic stability. Simply put, these positive outcomes require diverse cultures to understand and appreciate each other. This course will assist in understanding tourist behaviour in a cross cultural context.

Why is culture important to an organization’s diversity?

People from different backgrounds come together to contribute to organizational success. Interacting with people from various ethnic and cultural groups creates a positive work environment. Embracing cultural diversity in the workplace is essential for every business to establish its brand value.